Real Estate Agents still play a vital role in the home-buying process. Buyers are more likely to do more internet searches before getting involved with experts. A recent study found that 92% of home buyers search on the internet before buying any property. Having an online presence is essential for real estate agents, If you’re not active, engaging, and networking online, then you’re missing a big opportunity. Here are 10 ideas you can execute to win the real estate marketing game.
1. Be Active on Social Media
While thinking of creating your online presence, make sure you’ve set up your social media accounts on all the big platforms such as Facebook, Twitter, and Instagram. Interact with users, share good photos of your properties, and promote them. Social media is a critical, active part of a balanced personal brand.
2. Make Your Properties Sharable
Most of the time, homebuyers wanted to share their house photos with their family and friends. So, how it could help you? Make it easier for them by adding social share buttons that allow to email and share several properties online. Make sure to plan for and promote open houses to drum up initial buyer support.
3. Local Sponsorship
Participate in local events and help to sponsor them. Consider helping local festivals, sports teams, or school events. This will get you a spot on t-shirts, pamphlets, marketing campaigns, flyers, etc. Also check out 50 other ways you can build yourself up as the go-to local expert in your market.
You can also hire a digital marketing agency to help you execute your local brand strategy so you can put your time and effort somewhere else. It’s sometimes a better choice than doing everything on your own, but remember you still have to be making appearances personally in the community.
4. Make Sure Your Customers Can Contact You
Consider you get 50 visitors every day on your website but no one contacts you. Sounds weird, right? You have to get the most out of your website by adding CTAs (Call to Action), which helps your visitors contact you or book a quick appointment. Make sure to mention your contact info on every single page of your website and build a stunning contact us page that grabs attention. An About us page is also very important.
5. Watch Out For Your Competition
Figuring out what other real estate agents are doing in your space? Do they have a website? Are they available on social media? Have an in-depth review of your competitor – then avoid the mistakes and follow their success points.
6. Utilize Local Images
Try using local images you know, remember you’re selling a whole town. Showcase the best places, landmarks, popular sights your town offers. Show them high-quality images of the best areas and write neighborhood guides.
7. Create a Virtual Tour
You know time is precious, and your client is putting time into searching. They have to know about the house as much as possible before they visit physically. Virtual tours can also serve to differentiate your listings a bit from all the others in your area. Just follow these steps to create a virtual tour if you haven’t done one yet.
In the future, even consider adding drone footage to really differentiate your listing marketing material and give the client a taste of the views, property, and surrounding neighborhood.
8. Build Your Google My Business Page
Google My Business is a place where business owners can register their business (location-based page) Feeling confused, don’t worry – technically, it’s the same as Google Places for Businesses. Building your Google My Business page will help your customers to find you in Google Searches, and Google Maps. Also, make sure you’ve added your business on other local listing sites like Yelp, YellowPages and Angie’s List, and more.
9. Make Your Site Mobile-Friendly
Tech-savvy buyers spend most of their time on their mobile devices. In fact, a recent study by Statistica found that 63% of website visitors come from mobile devices. It’s very important that your website is mobile-friendly. Or, even go for a mobile app specifically for potential buyers.
10. Use Emotional Storytelling
Try using emotional storytelling with strong visual elements. People respond to stories – tell a great and honest one and customers will come for more. There’s a formula to storytelling, it’s no surprise that movies and books with ups and downs on the way to a great outcome stick with you. In the same vein, don’t forget to leverage emotional storytelling in simple ways like having a strong slogan or quote on your business cards.
So there you have it, 10 real estate marketing ideas to get you started!