Quite a few years back, running a real-estate business was all about networking around the town, posting meaningful information on the bulletin board in the supermarket, posting pamphlets, and handing out a flyer in the hands of your prospects.
However, it’s the era of digitalization we are living in and these tricks won’t turn out to be as effective as they used to be.
You’d see more than 50% of the people around you glued to their smartphones.
And if you want to generate high-quality leads, Facebook advertising is what you should be looking for.
But, it’s not that easy. You can’t just run any kind of ad on Facebook and expect to generate a huge amount of leads. (Read here about the reality of Facebook Ads in Real Estate)
Instead, you need to create an effective strategy. Plus, you need to keep your budget in check. Alongside this, you need to make sure that you do it right, such that you don’t waste your hard-earned money on failed campaigns.
In this blog post, we will take a look at the top 5 real-estate Facebook Ads tips that will help you create killer ads for your real-estate business.
Well, then!
Let’s dive in.
Top 5 Tips To Create Killer Facebook Ads For Real Estate
Listed below are the tips we will be taking a look at:
- Segment Your Audience
- Familiarize Yourself With The Basic Components of Facebook Ads
- Use Captivating Graphic
- Utilize Carousel Ads To Display Multiple Properties
- Easy-To-Read & Attention-Grabbing Ad Copy
Let’s take a look at each of the points.
Segment Your Audience
It’s really important for just any real estate agent to segment their audience, depending on the real-estate local market they are targeting.
Plus, you should design your Facebook ads such that you are targeting the people that will most likely utilize your services.
For instance, if you operate in New York, there’s no point in displaying ads in front of people who live in Chicago. This would be a waste of your marketing budget.
One of the most amazing features of Facebook advertising is that you can segment your users manually. Here are the four main ways:
- Location
- Demographics
- Interests
- Behavior
You might already know everything about your local real estate market. Hence, you won’t face a hard time pinpointing the characteristics of your ideal customer.
And that’s how you can create Facebooks ad for your real estate business that targets the right audience.
Familiarize Yourself With The
Basic Components of Facebook Ads
Before you even begin, it’s really important for you to familiarize yourself with the basics.
(Source: https://adespresso.com/blog/real-estate-advertising-facebook/)
Whenever a person scrolls his/her Facebook feed, he/she might come across a sponsored ad, which will be similar to the other posts. The only difference would be that these ads will come with a fixed “sponsored” tag, informing people that they are currently taking a look at a paid advertisement.
Here’s a list of the main components of a Facebook ad:
- Image
- Text
- Headline
- Description
- Call-To-Action Button
Experiment with these components to come up with a unique and attention-grabbing Facebook ad for your real-estate business.
Here you can find examples of good and bad Facebook ads for Real Estate.
Use Captivating Graphic
The real estate industry is all visual. If you want to convey a message, a captivating graphic is the way to go. You’ll be having nearly 2 seconds or even less than that to grab the attention of your target audience.
If you aren’t able to, they’ll keep scrolling. Hence, you need to create a captivating graphic for your real-estate Facebook advertisement.
(Source: https://about.canva.com)
You can head over to stock image websites and edit your images with online tools, such as Canva to come up with some mind-blowing graphics. Be creative.
You need to make sure that your graphics are relevant, depending on your target audience.
Utilize Carousel Ads To Display Multiple Properties
If you don’t already know about Carousel ads, you are missing out a lot.
(Source: https://blog.wishpond.com/post/115675437689/facebook-for-real-estate)
This ad format is absolutely perfect for the real estate industry. That’s because you might definitely have multiple images to display. You’ll be able to display a series of pictures in a catalog format. Your target audience will be able to scroll through as well as view multiple images and listings.
Easy-To-Read & Attention-Grabbing Ad Copy
Want to grab the attention of your target audience and make them click?
Along with coming up with a captivating graphic, you need to write an ad copy that’s attention-grabbing and easy to read.
(Source: https://www.entrepreneur.com/article/297624)
Avoid long sentences and don’t use hard to pronounce words. Don’t make it too hard for your target audience.
Instead, you should come up with a copy that manages to convey your message quickly and clearly.
Think of it as you are writing an ad for a 5th grader. Talk to your audience like you’d with your friends.
What are you currently offering?
What’s unique about this?
How will this help your target audience?
What actions do you want to make them take?
And that’s how you will be able to knock it out of the park.
Conclusion
BONUS POINT: Always track your Facebook analytics. That’s the only way you will be able to learn how your ads are performing and whether you are getting any response or not.
Test out various tactics. Do what works for you. Keep optimizing your Facebook ads.
That’s the only way you will be able to generate a huge amount of high-quality leads.
Here’s you can find an ULTIMATE FACEBOOK GUIDE on how to create ads for Real Estate industry.
So, what are you waiting for?
Get started TODAY!
