TikTok is the new kid on the block in the world of social media. For those who keep an eye on technology would have already witnessed several forward-thinking real estate professionals begin to experiment with different types of content for their companies.
Whether you are selling a new home, land packages, a ten-bedroom mansion, or even commercial real estate – there is a way for you to maximize this new opportunity.
TikTok will allow you to build your brand, market your company, gain exposure for your inventory, and build a broader audience base for your business in a whole new way.
For those of you living under a rock. What is TikTok?
TikTok is one of the most popular and fastest-growing social media apps today. It centred on sharing short and entertaining video content.
Research shows that TikTok has 800+ million active users. As such, it’s ahead of other platforms like Twitter, LinkedIn, and Pinterest.
Of the 800 million + active users, 41% are between the ages of 16 to 24 years. The remaining 60% include millennials and the older generation. As a real estate professional, TikTok presents an excellent opportunity to build a user base.
With creative ads and the use of hashtag challenges, you can convert prospects and prepare them to buy their first home.
Want to know how real estate professionals can win with TikTok?
In this post, we cover the five ways real estate professionals can win with TikTok.
#1. Create a Brand Dance
TikTok is highly creative by nature. As such, real estate professionals need to be thinking outside the box to gain the attention of their target audience. A simple image-based ad may not cut it on this fast-paced social media app. But, you could consider a brand dance!
Choreograph a dance which that focuses on Real Estate Professionals or your brand.
To ensure your brand dance challenge succeeds, consider the main objective.
What would you like your audience to know about your brand? Are you hoping to drive sales or to gain followers? Once you identify your main objective, you can create your brand dance. You can include a person or a small group of two to three people.
Lastly, get creative for the short-choreographed dance.
Here are 10 TikTok dances to inspire you.
#2. Build an Audio Strategy
On TikTok, you will discover that users add hashtags to their content, just like on Twitter and Instagram. By doing so, they make it easier for other users to find their content. Also, they make their content to be memorable.
While hashtags play a crucial role in marketing your content, you can leverage the built-in function of the app, which requires one user to be able to use the audio of another users video in their content.
This creates a unique viral effect if you manage to create a highly shareable audio clip that can be reused by others.
One great example earlier in the year was an audio clip which stated, “My best friend’s rich check,” this voice-over was accompanied with absurd high society royal english music.
The user proceeded to show off their best friend’s house. Keeping this in mind, start to think about how you could do something similar.
You can choose to create your original sound or use an audio clip from a popular TV show, movie, or artist. TikTok offers different sounds pulled from movies, viral YouTube videos, and chart-topping hits.
It’s essential to ensure that the music/voice you use in your videos makes sense for your industry. To find relevant audio clips, tap on “Discover” and search the available categories such as trending, new releases, and greatest hits.
#3. Piggy Back Tik Tok Trends
As mentioned earlier, TikTok has 800 million + active users. By its very nature, it is built to facilitate hyper trends. What’s hot this week is most likely forgotten in a couple of weeks. Jumping on these trends as quickly as possible can help you increase your audience base.
The good news is, you can piggyback popular TikTok trends and influencers to reach your target audience. So, if you see an audio clip that you think could go viral or a dance. Get involved and participate.
Alternatively, consider partnerships with influencers; this could help your content can climb in popularity rapidly. The reason for this is that influencer content captures more views and inspires trust among users.
Start by checking out the TikTok’s Discover page. Shortlist the influencers by matching them with your industry and interest. Then ensure you build a relationship by following them and striking up conversations on TikTok.
#4. Create Mini-Stories Around Happy Buyers
All Real Estate Professionals know the power of telling an excellent story. The great thing about Tik Tok is it provides a means to develop a short sharp story, which doesn’t require a lot of effort.
One example would be coming up with a specific style for your own, and you could create mini-stories around your happy buyers.
TikTok videos are around 15 seconds, but you can string a few clips together to make them last longer – 60 seconds. So, keep this in mind when forming your ideas.
In your mini-stories, happy buyers can share their home buying experience facilitated by you and your team. Or if they don’t want to participate, do a voice-over.
By creating mini-stories, your target audience will find the content convincing and choose to work with you.
#5. Educate – Fast Facts About Buying a Home
Buying a property takes a lot of effort and time. The good news is you can make it easier! You can create videos and educate your target audience about buying a home.
For example, you can educate your audience about the following:
· Steps to be pre-approved for finance
· What to look for when shopping for a lender
· How to find the right property
You can also include information on fees that comes with a home purchase, about credit score, how to raise it, and more. So, don’t forget to talk about things to avoid before buying a house.
Final Thoughts
TikTok is evolving each day, which is excellent news for real estate professionals.
The social media app has room to grow, translating to more opportunities for your brand. The big winners in life are often the ones who are brave enough to embrace new ideas early on.
