If you’re writing blogs on real estate, then you’re targeting a very specific niche. You’ll need to optimize your content for your readers as well as search engines. While this may seem like standard advice for any blog, a specific focus is required for real estate blogs. Here are six useful suggestions on crafting high-quality real estate blogs.
1. Selecting Relevant Content
This is the number one priority for a blog. Your content won’t rank well if it’s poorly researched and/or horribly written. You need to select relevant and trending topics for your real estate blog.
You don’t need to post exclusively about real estate. For instance, you can post about how to increase the value of your home or how to identify a great neighborhood. You can even talk about home maintenance if it’s relevant to someone selling or buying their home. Just make sure that the discussion doesn’t veer too far away from the central topic.
You don’t need to post all the time, but when you do, it needs to retain the audience’s interest. A great post, filled with relevant information and over 1000 words in length, will trend for a very long time. And those are the kinds of returns you want.
2. Use Practical Knowledge Gained from Clients and Partners
Managing a real estate business involves talking to a lot of clients and partners. This will help you identify recurring questions and prevailing trends. It will also help you find out what ‘hot topics’ out there are. Thus, you’ll be able to generate great topics to write about.
There’s only so much that you can write on repetitive topics which come around every buying and selling season. You will be writing about falling and rising real estate prices, as well as great opportunities in the local market. However, by listening to your clients and identifying their biggest concerns, you can generate content that will resonate with them. Hence, this will generate greater yields for your business and your blog.
3. Keyword Research Is a Must
Keyword research helps your posts rank better on search engines. If you’re putting in the hard work to help your post trend, then you should get the rewards as well. Find the right keywords before you write your post, and don’t leave this task till after you’ve written your content. This will lead to keyword stuffing, and that doesn’t go down well with Google.
- First, make a list of the topics that you’re planning to write on. Then, generate separate keywords for each blog post. This could include the theme of your article, like ‘North Caroline Real Estate’ or ‘Michigan housing projects’, etc.
- Once you’ve made a list of keywords, type them into Google to check for suggested phrases. This will help you get better suggestions for keywords for your article.
- Include these keywords as much as possible in your blog post. Do this organically, instead of stuffing them in random places throughout the article.
Following these keyword tips will help you organically insert them into your articles.
4. SEO Optimization
You can’t do without this, no matter what kind of blogs you’re writing. Search engine optimization can vastly improve the traffic to your blog. Stick to these three guiding principles and you should be fine.
- First, keep your content focused. You’re a real estate blogger. Don’t talk about cooking or going to the movies. That’ll just turn your readers away.
- Second, link your content to authoritative sites. References also boost your blog’s authority and helps you rank better on Google.
- Third, post in-depth content which is over 1000 words or more. Long-form posts rank much higher.
- You can also hire blog writing services for professional SEO optimization. They generate relevant content for your average reader which meets all the required parameters.
5. Keep Your Tone Casual
It’s always much more appealing when you can hear complex information delivered casually. It downplays the seriousness of the situation to help you digest the data easily. Hence, keeping your tone casual in these blogs is very important.
Remember, the idea is to sell your readers on something that they seem comfortable with. Salespeople haven’t earned a bad reputation for nothing. Education is always best.
Keep things simple and honest. Don’t push ideas on to the reader. Instead, just inform them of what opportunities are out there. Always use a soft touch. Instead of telling them that they’re missing out on a golden opportunity, tell them the long-term benefits of investing today. Make your content friendly, professional, and encouraging, instead of downright condescending.
6. Make the Content Visually Rich
Whatever you’re writing about, make sure that it’s peppered with graphics. Real estate isn’t like stocks or investment options. You’ll need to show the interested parties what’s up for grabs and why they should invest.
Without visual representation of houses, condos, and villas, you won’t be able to fully entice your readers. Remember that most communication is non-verbal and there’s nothing that affects people more than visuals.
If possible, you should mold your content around the images that you present. They don’t all have to be wide-angle shots of beautiful houses. You can represent statistics with pie charts and graphs as well.
Using the above-mentioned six tips, you’ll be able to generate much more visually appealing and technically sound content for your readers. By focusing on technical aspects of real estate, you’ll generate a core audience that will yield great returns.