When it comes to real estate recruitment, it’s easy to feel as if you’ve already run out of creative ideas. The industry is more competitive than ever, which means both recruiters and brokerages need to step up their game. You can go here if you think you need some inspiration to convince the cream of the crop to join your company.
However, there are times when it’s not just about creativity but also effectiveness and efficiency. Take social media for example. All kinds of real estate businesses can benefit from it—as long as they know how to make the most of each platform’s features.
To help you do just that, here are a few tips to keep in mind:
Take Advantage of Demographic Information
Facebook is perhaps the most popular social media platform to date. It’s also an absolute must-have for real estate recruiters. Not only does Facebook have a considerable user base, but it also gives page owners access to user demographics. This contains all the information that account owners have provided, from their age to their marital status.
This means that recruiters can hyper-target their posts to the exact audience they want. As such, you’ll have better odds at reaching the people who match your preferences. Facebook also allows business pages to post listings and even has features for booking appointments. You can then plug these schedules in your preferred CRM app.
Create a “B2B” Social Page
At their core, social media pages are for social interactions. However, there are certain sites like LinkedIn that are meant to be more “professional.” This is where you can amp up your credentials as a recruiter or your profile as a real estate brokerage. Think of it as a digital CV, with an added feature of being able to interact with those who view it.
Your presence in this kind of social media platform will serve two primary purposes. First, you can supplement your digital presence with a well-built professional page. Second, you can increase your credibility amongst applicants and job hunters. It’s not that Facebook and similar sites aren’t legitimate. Rather, “B2B” platforms are skewed toward a work- or career-based usage such as professional networking instead of purely social.
Post Your Brokerage’s Accomplishments
Whether you like it or not, real estate agents want to be associated with accomplished brokerages. Your name—that is, if you are a franchise or a boutique brokerage—may sometimes matter, but not all the time. What real estate agents often put more importance on would be your business track record.
If you have awards and accolades, don’t be shy about talking them up as well. Remember that at the end of the day, it’s really difficult to differentiate one real estate brokerage from the other. Your awards and other distinctions can help you stand out from the competition and win over the best of the best agents.
Post Industry News
To improve your credibility, it’s a good idea to curate the content of your social media pages to include industry news. You can post reports or even career advice based on the movement of the market. Job hunters, in particular, will find the latter content helpful.
Aside from a boost in credibility, posting industry updates can help keep your brokerage’s name top of mind within the industry.
Consider Creating Groups
Sometimes, social media can feel too big of a space. Millions of pieces of content are also being posted every single day, which means there’s a lot of clutter. To help improve the chances of your content being seen, remember to always target your uploads. You may also want to create groups.
Creating groups can help consolidate all your content in one place, as well as make things a little more personal or intimate. Chat or messaging groups are also ideal for real estate professionals who want regular updates but may not have the time to check social media daily.
Make Sure Your Pages Are Updated
The thing with social media is that it’s always on. You never know when someone will be checking your page and looking at your content. Thus, it’s in your best interests that you should always keep your pages updated. Some of the things you should add in your regular posting schedules are blogs on your website, property listings represented by your agents, and company announcements. Real estate industry news, as previously mentioned, can also be good to have.
You should also keep your contact information updated. More importantly, make sure that someone is there to handle inquiries. If you have a preference for certain methods, say email or phone calls, then indicate that in your “Contact Us” section. For Facebook, add a call to action button to make it easier for people to get in touch.
Finally and most importantly, keep your “We’re Hiring” posts recent and updated. If someone already got hired, post about it immediately. This can help prevent any frustrations and disappointments from interested applicants. Those who may still be interested can be redirected to the aforementioned social media groups.
The main thing to remember here is that you can’t just create social media accounts just for the sake of having them. You need to be serious about them, particularly when posting updates and managing your ads. In addition, you need to keep abreast of the latest updates in algorithms so you can maximize your exposure.
It seems daunting at first, but all your efforts will definitely pay off in your search for superstar real estate agents.
