More than 50% of homebuyers found their homes through the internet.
While most transactions happen with a real estate agent, you need to give yourself an opportunity to get leads online. About 75% of agents prefer social media and find success there, but you need to broaden your scope beyond that.
Search engine optimization (SEO) is another avenue to turn your website into a lead generation machine. It can be a complicated and technical world, but you’re about to learn the best SEO tips.
Keep reading this guide to SEO for real estate websites.
1. Target the Right Keywords
Keywords still matter in SEO, but you don’t need to use the same keyword over and over again. You want to understand your clients and how they use search engines to find information.
The search terms they use to find real estate info will be the ones that you use throughout your site.
2. Build a Lead Generation Funnel
Buyers and sellers often think about moving 6-12 months in advance. They won’t start to work with an agent until they’re 2-3 months away from making the move.
In the meantime, they’re looking online for information. They want to know how much they need for a down payment, how to prepare a home for sale, and the best times to buy or sell a property.
This is a perfect opportunity to introduce yourself to these readers. You can show your expertise and rank for these searches. The more useful content you provide to these readers, the more likely they’ll consider you to be their agent.
An opt-in is a device that gets people to sign up to your mailing list. It can be a buyer’s guide or seller’s guide that people can download.
Once on your list, they become leads. You can email them regularly to maintain top of mind status.
3. Get Your Site Ready for SEO
There are a few technical aspects of SEO for real estate that need to be addressed in order to rank in search results.
Your site should be built for all devices, not just desktops. The real estate website needs to be fast and secure.
You’ll want to run an SEO audit on your site using an SEO tool to identify any technical issues and take steps to fix them.
4. Add MLS Listings
The reason why people will stay on your site is that they want to see the latest listings. You can use IDX data to have listings on your site.
That will provide relevant information to users and boost your SEO at the same time. Here is some more information about that.
SEO for Real Estate Websites
It’s clear that the real estate market is digital. You have to be ready to meet the needs of your clients by getting your website listed in search engines.
SEO for real estate websites isn’t too difficult. As you learn to focus on the users of the site and get the technical aspects right, SEO will take care of itself.
Did you find this article useful? Head over to the home page of this site for more tips to grow your real estate business.
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