Real Estate Woes Solved By Real Estate Pros
Real Estate is one of the most competitive industries out there – and getting to grips with effective marketing can be a constant battle. We asked some Real Estate marketing experts for their tips on some of the stickiest issues faced in today’s market.
The Real Estate Woe
How do I follow up site visits? Many Real Estate professionals find that people are visiting their site but aren’t using the online form to get in touch.
The Real Estate Pro
You need a strong call to action to snag those visitors. One really effective way of doing this is to offer an incentive to sign up to a newsletter online. Make sure that signing up is really quite and easy to avoid the user getting bored and giving up.
The Real Estate Woe
People are visiting my site but the analytics say they’re not staying long.
The Real Estate Pro
You need a killer landing page to make sure your visitors stick around. Make sure it’s engaging and features your most impressive property.
The Real Estate Woe
Nobody’s visiting my website. Many Real Estate Agents complain that they can practically see the tumblewood drifting across their site.
The Real Estate Pro
Getting people to click through to your site requires a really strong call to action in your ads and posts. Find out the pain points of your target customer and use them!
The Real Estate Woe
My Facebook ads aren’t working.
The Real Estate Pro
Facebook advertising for Real Estate is tricky. The simple trick here is to keep your targeting as narrow as possible – remember, you only want to reach people within a very small geographical area.
The Real Estate Woe
I’ve run out of things to talk about on social media.
The Real Estate Pro
No, you haven’t. In Real Estate, there are always interesting topics – sign up to some blogs and newsletters for inspiration and don’t forget to engage with your followers.
The Real Estate Woe
I need more exposure. I have a website and social media but that doesn’t seem to be enough.
The Real Estate Pro
Now’s the time to think beyond your own pages – check out some property blogs and ask if you can guest post. Alternatively, offer to write a column or article for your local newspaper. Real life advertising such as leaflets and pull up banners can be really effective when combined with your digital presence as these help to keep you in your customers’ minds – even when they’re offline. With marketing, even the smallest mention of your business can produce big results.
In the fast and furious world of Real Estate, it’s easy to get disillusioned but, don’t give up. Keep trying different methods until you find the one that works for your brand.
