The world of real estate can be an extremely profitable one, but building up a client base when you’re just starting out can be a challenge at first.
As the population continues to increase, there’s also a rising demand for housing and various accommodation options. More people are building homes to rent or live in, and it’s unlikely that the demand for wonderful homes will disappear any time soon.
As a new real estate agent, it’s up to you to find your audience, and convince them that they can trust you to help, then find the house of their dreams or sell their old property.
Here’s how you can begin building your client base as a budding agent.
Work on Your Digital Presence
Almost everything your customers do today will involve the internet in some way.
When your clients start looking for the average value of a home in their area, they’ll search for ZIP code calculators and solutions online.
While searching for real estate agent referrals, they’ll check the local testimonial sites in their area or visit social media.
With that in mind, you need a solid digital strategy if you want to attract clients.
The first step is building an effective website. This is where you can list your available properties, tell customers about yourself on a suitable “about you” page—and start working on your SEO strategy.
SEO is an excellent way to develop a long-term clientele for your company.
If you can rank for common terms like “real estate agent [your town]”, or “estate agents near me”, you’ll begin earning clients in no time.
Remember, for the best results, focus on local, rather than broad or global SEO. You’re only going to be selling homes in a specific space, after all.
Build a Robust Referral Network
Trust is the holy grail of sales in any environment. However, it’s particularly important to earn the trust of your clients if you expect them to let you in on one of the biggest purchases or sales of their lives.
Real estate is one of the most valuable things that any of us will ever own. Your clients aren’t going to work with you unless they know you’re safe.
So, you can begin building your credibility by asking your existing or previous clients to refer new people your way.
Perhaps you could offer a deal where you give your customers a free gift for every person they successfully refer your way.
Alternatively, skip the direct referrals and ask your customers to simply leave positive reviews on your social media pages and “Google My Business” listings.
Although people are more likely to trust direct recommendations from friends, a positive review on Facebook or Google can improve your chances of finding new clients too.
Take Advantage of Social Media
The majority of your customers are likely to spend some of their time on social media. Taking advantage of that fact can be a great way to attract new customers.
People love sharing stunning pictures and videos of amazing real estate online, so start showcasing pictures on your accounts and encouraging your customers to share them.
You could even run competitions where you ask your customers to share a picture of a home for sale or share a link to your website in exchange for a chance to win a free gift card or voucher.
Social media also gives you the opportunity to work with influencers who can give your business a shout-out.
Focus on finding influencers from your local area who are likely to appeal to the customers you’re targeting, such as young professionals, families, or retirees.
To build your reputation, write blogs and articles for your website about the latest trends in the real estate market.
Then, link to them from your social pages.
This will encourage more traffic back to your website, where people can sign up for emails to be informed about the latest properties for sale.
Don’t Forget the Power of the Cold Call
Finally, although the digital age has driven a rise in social media and email marketing, that doesn’t mean you should ignore the power of the traditional cold call.
People are looking for real human beings that they can work with when they’re buying or selling a house.
Calling someone in your area with a personalized message is a great way to grab their attention.
Remember, before you start reaching out with cold calling strategies, make sure that you take the time to know your customers and what they’re looking for from you.
Listen to your clients and make sure that you respond to their queries and concerns during the conversation.
If the time of your call isn’t suitable for your prospect, ask them for a time when you can reschedule, and remember to follow up on the conversation.
You could even ask your customer if they mind you sending them a letter with a QR code that sends them straight to your website or social media pages if they ever want to chat about real estate.
Commit to Building Your Network
Building up a client base as a new real estate agent or company can be a complicated process at first.
There’s a lot of competition out there, and you’re under significant pressure to show your customers that they can trust you.
Fortunately, with the tips above, you’ll soon be on your way to a stronger reputation and better sales.