How to Create a Messenger Chatbot for Real Estate Marketing

Real estate chatbot

Real estate chatbots have changed how businesses communicate with customers online, and this goes double for real estate. Prospects and clients desire communication that’s convenient, quick, and not disruptive like cold calls. This is where the real estate chatbot comes in.

Messenger has helped real estate be friendlier to them while also getting better conversion rates. Add chatbots into that mix and you can potentially get more leads and even more conversions.

You can create your own purpose-built chatbot for real estate marketing easily with the following steps.

Why Use Chatbots for Real Estate Marketing?

Let’s talk about why you would ever want to use a chatbot for your real estate marketing. For starters, real estate chatbots are convenient, affordable, and gives concise responses that people can understand.

That foundation results in much better conversion rates compared to just a regular landing page. It is one of the most underrated tools that would help increase real estate buyers through social media marketing.

A chatbot helps you save time and money as it automates various tasks and reduces the need for more human agents. It can also provide other functionalities to users like listings and booking viewings without having to pick up the phone. This attracts younger and more tech-inclined audiences that appreciate such a convenience.

The chatbot can also be made to ask questions that help qualify leads, giving you more convertible prospects. That can also keep them engaged, thus providing more opportunities to get more information and even convert those prospects.

A chatbot is there 24 hours a day, able to serve people even when you’re asleep or not present. Chatbots can also be integrated with ads, thus boosting their performance and letting you better compete.

Preparing to Build Your Real Estate Chatbot

First up, you should learn how a conversation with a real estate chatbot looks like so you can build one properly. As a real estate agent or broker, you’d already know the basics of this, but you then have to see how prospects interact through chat. You then find out how they interact with a chatbot, and there’s a good bit of information on that online these days.

Analyze your Facebook audience, look at existing Messenger conversations, and see how they tend to behave.

List down the most commonly asked questions by prospects through chat and what answers are usually given. This information lets you figure out what kind of personality your chatbot should have to match your brand’s image.

Segment your audience according to what they’re looking for so your chatbot can respond to each of them accordingly. You must then define the purpose of your real estate chatbot and what it should do for your real estate business.

For example, if your goal is increasing conversions, you can have it follow up on qualified prospects. The chatbot must serve to make your operations more effective and efficient in selling your real estate projects.

Creating Your Real Estate Chatbot

After you do all that, it’s time to actually build your real estate chatbot with the information you’ve compiled.

MobileMonkey has templates made for different businesses, including a real estate chatbot template. Start building your chatbot by signing up for a free MobileMonkey account, then log in with your Facebook credentials.

You should then follow the onboarding guide, which will ask you questions to set up your chatbot. Once you’ve done that, you can click on the Connect Facebook Pages button to proceed.

Select the pages you want to connect MobileMonkey to, and that will add those pages to your dashboard.

You can then click “Create Chatbot” to get started with building your real estate chatbot.

Enter a name for your chatbot, choose “Start from a template,” and then choose the real estate template.

Click on Create Bot to use that template, then click on “Enter Chatbot Builder” at the next screen.

You can start customizing your chatbot by clicking on the Dialogues option. You will then be able to customize your welcome dialogue, default dialogue, and main menu.

You should have your brand name on your welcome dialogue and customize it to fit your voice. Then map out the next steps for each option so users can choose based on what they are asking for.

Also have your email in the General Help Form alert, as well as something like a 720+ credit score buyer alert.

Of course, you should then enter your real estate properties in the rental listings and Listings Folder.

Then set up the default dialogue for unrecognized questions, which are customized to fit your brand.

You can also provide the option for entering a keyword to send you a message or request human assistance.

Something like, “Sorry, I can’t help you with that. Please type ‘MENU’ to go back or ‘HUMAN’ to reach one of our agents.”

Then edit the chatbot to have it respond to commonly asked questions by prospects and clients.

You can add your own spin to them based on your qualification questions and funnels.

Once you’re done building your real estate chatbot, you can start processing incoming leads.

How to Improve Your Real Estate Chatbot

Chat blasting is the easiest way for you to get new leads, and audience segments can lend more focus. Every contact is a potential lead, and you get contacts by having people message your Facebook page.

Lead magnets like having a chat widget on your website, using autoresponders, putting up ads, and so on bring in new contacts. Having a MobileMonkey chat widget on your website is one of the best things you can do to generate more leads.

When they message you, their information like their names, email addresses, and phone numbers are collected by the chatbot. The form widget in MobileMonkey lets you create a form in Messenger that lets users submit information by just clicking a button.

It’s useful for anything that requires email or phone number validation, which may be necessary for real estate. You can even link your chatbot to an appointment calendar service like Calendly,, or Bookeo.

Create a dialogue that lets leads set up appointments or create a form that lets them request one.

The gallery widget in MobileMonkey lets you add images of your real estate properties into the chatbot for listings.

You can also set up an email widget in MobileMonkey so you get notifications whenever you get a new lead.

Take note that email alerts are a MobileMonkey Pro feature.

Whenever the conversation needs human input on your side, the live chat takeover feature lets an agent jump in.

Just start typing and the chatbot will turn off, and it’ll turn back on after 10 minutes of inactivity or by entering the “\return” command.

With all these tools, you can design a nurturing drip campaign to keep leads engaged with MobileMonkey.

Previous articleHow Social Media Fits into the Web Design World
Next article6 Real Estate Blogging Ideas to Generate Leads This Summer
CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. Used by millions of users, It's easy and free! Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by millions of marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for $150 million in June 2018. Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups. Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero. Guest Lectured MBA classes at Harvard & MIT. Larry lives in Harvard Square, Cambridge, Massachusetts with his wife and two young kids.