Today, many real estate agents underestimate LinkedIn and the impact it can have on their businesses. To understand how to leverage LinkedIn to grow a real estate business, you have to start by putting LinkedIn in a different bucket than other social media, like Facebook, Instagram, and TikTok. With over 875 million users, LinkedIn is one of the largest online professional networks in the world. It can be a powerful tool for a real estate agent to build their personal brand and grow their business.
What Kinds of Users Are Active On LinkedIn?
LinkedIn is full of professionals from all industries – including real estate and industries that surround real estate. The platform is popular with bankers, wealth advisors, home sellers, home buyers, investors, builders, inspectors, appraisers, contractors, and more. This is great news for real estate agents as it gives them access to a pool of educated consumers who are more likely to be interested in buying or selling a home. In addition, those same users are usually more business-minded and able to appreciate detailed market analysis and data.
It’s important for real estate agents to understand who their target audience is on the platform so that they can tailor their content accordingly. Don’t confuse LinkedIn for a good place to do TikTok dances, it’s a place to be a bit more buttoned-up and analytical.
What Should Real Estate Agents Look To Do On LinkedIn?
Real estate agents should use LinkedIn to network with potential clients, stay up-to-date with industry news, showcase properties they’re selling or buying, promote themselves as the local expert in their area, and build relationships with other professionals in the industry. LinkedIn also has immediate value for Agents because it ranks so well in searches. By having a professional photo, updated bio, and regularly posting and engaging, you can make sure that your name and expertise as a real estate agent are more easily found online. Bonus points if you have a real estate podcast you can share sound bytes of your commentary from that!
They should also take advantage of LinkedIn’s Groups feature to join groups related to real estate investing or marketing so that they can gain valuable insights into trends in the industry. Additionally, they should use hashtags to help others find them easily when searching for specific topics related to real estate such as #sellmyhome or #realestateinvestingtips, etc. It’s a good place to stay on top of market predictions and the hot-button issues of the day in the real estate industry since lots of CEOs and analysts post regularly.
What Kind Of Posts Should Real Estate Agents Use On LinkedIn?
Real estate agents should focus on creating engaging content that resonates with people in their target audience. This could include images of properties they’ve recently listed or sold, tips on how best to prepare a home for sale or an open house event, advice about financing options for buyers, or helpful resources such as articles about local housing markets. Agents can even use video testimonials from satisfied customers or live videos showcasing new listings, which will help attract potential clients who are looking for a trustworthy agent who knows their stuff about marketing real estate!
But given the heavily professional and executive nature of the network, make sure to also share some of your best market analyses and predictions. You can also benefit greatly from simply commenting on other posts about real estate in your area, maybe you’ll meet other brokers you may want to work with or potential partners right there in the comment section.
LinkedIn is a solid platform for an agent to establish themselves as a trusted expert in their market. By understanding who uses LinkedIn (college-educated professionals), what they should do there (connecting with potential buyers/sellers; sharing expertise to build a reputation in the industry; showcasing credentials), and what kind of posts they should be using (informational content; market analyses; stories from past transactions) – real estate agents can see a real benefit to their business from LinkedIn.
