Agents, It’s Time to Become The Go-To Local Expert (And 50 Ways To Get Started!)

radio show microphone for real estate show

If you want to be successful as a real estate agent, it’s time to start thinking like a local expert. In order to become the go-to agent in your area, you need to get in front of clients with new types of advertising, share relevant content on social media, find opportunities to be active in the community, and build your personal brand through speaking and writing. And don’t forget to read on for 50 specific ways to get started building community relationships!

1. Get in front of clients with diverse types of advertising.

The first step to becoming the local real estate expert is getting in front of clients with new types of advertising. You need to be where your potential clients are spending their time and that means being active on social media, having a strong online presence, and even dabbling in some traditional forms of advertising.

At the local level try placing ads in local newspapers, online directories, and even on billboards. By doing this, potential clients will see your face and remember your name when they are ready to buy or sell a property. Make sure your branding is consistent across all channels and that your advertising message is clear. Finally, don’t forget to build your brand with unique business cards as well.

2. Be sharing relevant content on social media.

As a local expert, you need to be sharing relevant content on social media. This means that you should be sharing blog posts, infographics, images, and anything else that would be helpful or interesting to your target audience. You should also make sure to build relationships with potential partners and referral sources.

3. Find opportunities to be active in the community.

One of the best ways to become the local expert is by finding opportunities to be active in the community. This could mean volunteering for a local charity, helping out a local youth sports league, speaking at a community event, or supporting local businesses. The more involved you are in your community, the more likely people are to think of you when they need help with their real estate needs.

4. Build your personal brand

Finally, always be building up your personal brand. This can be done in different ways, but we often hear that top agents look to get published. This could mean writing in newsletters, local newspapers, or community blogs.

If you’d rather speak than write, pitch a radio station on doing a real estate show or start a podcast. Or just reach out to existing radio shows and existing podcasts to come on as a guest.

50 Ways Real Estate Agents Can Build Relationships With Your Local Community

  1. Volunteer for local organizations and events
  2. Support local schools and education initiatives
  3. Donate to local charities and non-profits
  4. Participate in community clean-up and beautification efforts
  5. Attend local networking events and networking groups
  6. Sponsor local sports teams and events
  7. Support local small businesses and shop local
  8. Join local chambers of commerce and business organizations
  9. Host local events and workshops for the community
  10. Be active on local social media groups and forums
  11. Provide pro bono or discounted services to those in need
  12. Attend local town meetings and government events
  13. Get involved in local politics and advocacy efforts
  14. Collaborate with other local businesses and professionals
  15. Support local arts and cultural events and organizations
  16. Participate in local community service projects
  17. Mentor local students and young professionals
  18. Donate to local fundraising campaigns and causes
  19. Offer internships and job opportunities to local residents
  20. Participate in local trade shows and exhibitions
  21. Join local business associations and professional organizations
  22. Be a guest speaker at local schools and events
  23. Attend local networking breakfast, lunch, and happy hour events
  24. Host local networking events and mixers
  25. Collaborate with local bloggers and influencers
  26. Support local environmental initiatives and conservation efforts
  27. Attend local chamber of commerce events and mixers
  28. Be a guest on local podcasts and radio shows
  29. Support local arts and crafts fairs and markets
  30. Collaborate with local non-profits and charities
  31. Attend local networking workshops and seminars
  32. Be active on local business review websites and forums
  33. Join local business networking groups and meetups
  34. Participate in local business expos and trade shows
  35. Offer discounted services to local employees and members of organizations
  36. Attend local community festivals and events
  37. Collaborate with local bloggers and influencers on social media
  38. Support local farmers markets and food co-ops
  39. Be a guest on local TV and news programs
  40. Attend local chamber of commerce networking events
  41. Collaborate with local community organizations and groups
  42. Support local music and entertainment events and venues
  43. Attend local business development workshops and seminars
  44. Be a guest speaker at local networking events and workshops
  45. Support local environmental conservation organizations
  46. Join local business referral groups and networking organizations
  47. Collaborate with local non-profits on fundraising and community events
  48. Attend local business awards ceremonies and networking events
  49. Be a guest on local podcasts and radio shows focused on business and entrepreneurship
  50. Support local small businesses by sharing their products and services on social media and with your network.

Becoming an expert in the eyes of your community is essential for any agent who wants to be successful. It’s also a gamechanger if you are recognized for genuinely caring about the community’s local sports, causes, and businesses. With these tips, you’ll be well on your way to becoming the go-to agent in your area. So get started today and see just how far you can take your career!