Real Estate Marketing Tools All Agents Should Be Using in 2020

Sold Home For Sale Sign in Front of New House

Is your real estate agency just not seeing the success you’d like? Real estate is a competitive industry, no matter where you are, so it can be hard to get noticed.

When you’re looking to get more interest in your listings and sales, you need to think about marketing. With the right real estate marketing tools, you can help your agency attract new leads and reach a wider audience.

However, if you’re newer to digital marketing, it can be overwhelming to know which tools are best to help you grow. To help you out, we’ve compiled a listing of the best marketing tools that you should be using in 2020—keep reading to learn more.

One of the Top Real Estate Marketing Tools Is Social Media

If you’re not using social media yet, you could be missing out on sales. Sites like Facebook and Instagram are some of the best real estate tools, as they offer both free and low-cost ways to advertise and connect with a local audience.

You may be surprised to learn that 77% of realtors use social media, and over 90% of homeowners start their home search online.

To use social media, create a page on each platform and use it to feature new properties, answer questions from clients, celebrate successes, and create advertising campaigns. With a bit of luck, some of your property listings will go viral, resulting in lots of comments and shares.


Canva is a graphic design tool that is easy for anyone to use. It offers both a free and paid version and is one of the real estate software tools when it comes to marketing.

You’ll find it useful to create marketing flyers, open house signs, or social media images. There are plenty of templates and fonts to select from, making it easy to design professional-looking collateral in minutes.

Also, you can upload your own images, plus you can save them to your account so you can use them again and again.


In terms of tools for communications, you should check out Slack. This app works as a communications channel for teams, and you can create different channels for different projects.

They also offer a messaging platform where you can send instant messages with colleagues. This is much faster than email and makes it simple to work with colleagues on marketing projects, even if you’re in different locations.

Consider setting up a Slack account for your agency to make communication faster and simpler.


When signing contracts or working with contractors, you’ll always need signed papers to lock in the deal—which is tough if you’re in different locations.

Instead, use a tool like HelloSign to sign documents digitally. There’s no need to wait for a faxed or mailed document when you can sign paperwork in seconds online.

As long as the other party has internet access, they can easily use HelloSign.

Zillow Premier Agent CRM

One of the key real estate agent tools is CRM. This is short for the customer relationship management system, a database used to manage clients and sales leads.

A popular real estate CRM is Zillow Premier Agent, which allows you to gain valuable insight straight from Zillow, one of the most popular search websites for homes. It also has a helpful app and is a top tool for managing all of your valuable data.

As an alternative, if you use Google products, you may want to try Streak for Gmail, a Google Chrome extension that helps you manage your leads straight from your email.

Whichever option you chose, a CRM will help you stay organized and on track.

Your Own Website

When it comes to marketing tools, don’t neglect your own website! A useful, SEO optimized website is going to constantly bring in new traffic, mainly customers who are searching for property in your area.

Make sure your website is always up-to-date with your latest listings and prices, so potential clients can quickly browse and find what they’re looking for. It should be easy to navigate and read, with mobile-optimization (so it will look great on any sized tablet or device).

You may also want to start a blog on your website, with regular postings on topics that will interest your readers. A blog can benefit your site from an SEO perspective and it can also help readers stay on your page for longer.

When it comes to plugins for your WordPress website that can make marketing simpler, you may want to try IDX—check out this IDX review to learn more.


When it comes to getting new listings noticed, video can have much more of an impact than just photos. If you’re trying to take your marketing to the next level, why not create a video to highlight some of your amazing properties?

Even if you’re not an expert on video, you can easily create them with Animoto. While the software isn’t specific to real estate, it works well for agents looking to create short videos of their homes.

Use These Real Estate Software Tools to Improve Your Business

With these real estate marketing tools, there are plenty of ways to use technology to improve your business. Why not try out some of the tools above and see what difference they can make?

By using marketing effectively, your real estate firm will generate more leads, increase your listings, and hopefully sell properties for a higher profit. Get started today and see for yourself how digital marketing tools can transform your business—you won’t regret it!

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