When you wanted to sell anything, the best form of advertising was once word of mouth. Now everyone who is anyone communicates via the internet, and to find the things they are looking for they use search engine optimization. Real estate is no different. To get to the top of the search rankings you will need real estate search engine optimization for people to be able to view your website and listings.
Whether you are selling or buying you will want people to know that you are there. Even if you are a small brokerage or one that is well established and been about for years you need to have a presence that can be found online. SEO was not implemented in many real estate websites as much until very recently. That is why even though you may have spent a lot of money on online advertising, your website position on search result pages just does not seem to budge.
No more tips of cramming in as many keywords as you possibly can. Cramming keywords is an old technique that is no longer useful. If a potential client goes onto your page only to see that there are lots of keywords that seem irrelevant to what you are selling, you will lose out on a lot of traffic.
Using an SEO service company is another way to advertise your business as search engines are what people use most to locate the service they require. It is a known fact that most people usually choose websites on the first page listing of search results rather than scroll through to other pages.
What you need are the right keywords that will drive search traffic to your website. Only someone or a special service that specializes in search engine optimization for real estate can get you there. These services can evaluate your site and tell you if you are positioned to benefit from search traffic with your existing keywords or if you need some keyword research to determine which words will give you the best chances for targeting your niche.
Once you have optimized your website and listings, you will not need to spend as much on advertising. Invest in a good search engine optimization service or tool and slowly watch the leads and sales roll in.