Winter is often seen as a dead season in the real estate world. Many in the industry believe that since there are fewer buyers and sellers in the market, it’s not worth trying as hard to do business during this time. However, nothing could be further from the truth! There are a number of proven ways that Agents can use the winter months to their advantage. We’ll talk about ways to stay top of mind with potential clients, how to keep your skills sharp, and how to make sure you’re continuing to upgrade your brand!
Get Back Into Cold Calling
Cold calling is one of the most important skills an agent can have in their arsenal. It’s a great way to build up your business pipeline and help you get appointments with potential clients. This will always be time well spent that you won’t regret, just make sure you are reaching out with valuable information about the potential client’s home, neighborhood, or market. Having these extra conversations with clients that you believe you can serve is also a great way to build up your discipline and keep your skills sharp.
Reach Out To Past Clients
Now is a great time to reach out to past clients and see how they’re doing. This is a perfect opportunity to check in and see if they have any real estate needs or know anyone who does. It’s also a good way to stay top of mind in case they need your services in the near future when the market starts to heat up again. The clients you’ve already served are your best advocates and can also represent a huge chunk of your future business.
Share Market Updates On Social Media
One way to stay top of mind with potential clients is by sharing market updates on social media. This keeps you in front of a large audience in your area and shows that you’re an expert in your field who is always up-to-date on the latest industry news. You can share articles, blog posts, infographics, and any data that can help home shoppers and homeowners better understand their market. This is a great use of time when your phone isn’t ringing quite as often as it did in the hotter months of the summer.
Visit FSBOs And Open Houses
Even though there aren’t as many buyers out looking during the winter months, there are still plenty of sellers looking for a solution and maybe even an expert to help them. This is a great time to visit FSBOs and open houses in your area to keep a pulse on what’s going on in the market and continue building your network. You can introduce yourself to the seller or listing Agent, get an idea of what their home is worth, and see if you know anyone who might be in the market to buy a home similar to theirs.
Work On Your Marketing And Website
One of the best things you can do during the winter months is work on your marketing and website. This is a great time to see analyze all your different marketing efforts to see exactly what’s working and what’s not and take the time to make any changes that you feel will improve your online presence. You can also use this time to create new content, update your documents, and refresh your website. Don’t forget how busy you’ll be with clients when the market accelerates again, so take advantage of this brief period to get ahead.
It’s important to stay active in your real estate business during the winter months, even though it may be slower than other times of the year. Taking a moment to relax and recharge is always a good idea, but just keep in mind there are still plenty of opportunities to build your pipeline and grow your business. By staying consistent with your efforts in the slow months, you’ll be in a great position when the market starts to heat up again!
